🇭🇷 🇨🇭 Tommy Simpovic

**Founding Senior Product Designer

& AI Product Builder**

• AI Products · Enterprise SaaS · Complex Systems
• 0→1 Product Building · Core Product Ownership
• Systems Thinking → Prototyping → Product Craft

I use first principles to identify what matters most in complex systems, then design the simplest possible technology around it.

→ Download CV

→ AI Product Demo

• Built in 3 days using Cursor 
• Stack: React · TypeScript · OpenAI API · Whisper · Vercel

→ Employer reference letter

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10+ years designing B2B products for complex industries, spanning AI assistants, field operations and enterprise SaaS.

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📍 ****Zürich (B permit) · Open to relocation 🛠️ Available: In 2-4 weeks ✉️ [email protected]

What I Do

Understand Complex Systems

• Identify what matters most in complex workflows, products and businesses
• Reduce ambiguity before committing teams to solutions
• Identify where AI can create meaningful value, not just automation

Shape Product Direction

• Turn insights into product strategy, concepts and prototypes
• Define simple solutions for complex operational problems
• Shape products from early ideas through initial validation

Bring Products to Life

• Partner closely with Engineering and PMs from discovery to production
• Move from product strategy and UX to working software using Cursor
• Integrate OpenAI APIs, LLMs, and structured outputs into product workflows
• Ship live product demos across frontend, backend, and AI interaction

Scale Through Systems

• Build reusable patterns, workflows and design systems
• Help teams make better product decisions through clarity and alignment
• Scale product thinking across the team, reducing single-person dependency
• Turn successful product decisions into reusable foundations for future delivery

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“I do my best work in ambiguous and early-stage environments - where the problem isn't fully defined yet, the right solution still needs to be found, and clarity is something you build, not something you start with.”

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Selected AI & Product Systems

From shipped AI workflows to working AI-native products — exploring how software can simplify complex systems.

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Building an AI-Native Product for Field Work

Independent Product Exploration Live interactive demo

• Designed and built end-to-end as a working full-stack product
• One AI interaction layer across tasks, reports, manuals, and daily planning
• Built using Cursor → React · TypeScript · OpenAI API · Whisper · Vercel

Link to Product Demo

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Can even WhatsApp become the interface for CRM?

Product Research Concept

• Full UX system and product model designed, exploring AI-assisted CRM input patterns </aside>

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From Field Research to 80% Adoption

BeneticsAI Zürich Shipped July 2025

• Introduced a new input method across core construction worker workflows </aside>

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“Users don’t have to love software. My job is to make it as simple as possible to use by removing friction—and applying AI when it offers a better way to do that.”

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